Supporting Local Businesses

Owing your own small business is no joke, especially in this day in age. The daily grind is draining, the hours are exhausting and to be honest it’s a lot of work. Quite frankly, it seems that owning our own business only has its flaws. But, in the grand scheme of things, it is quite rewarding. Especially when the community comes together to make things thrive.

When you consider how many small businesses surround you in your everyday lives, it is impressive to think about the amount of time, commitment and labor these hard working individuals contribute to make their businesses boom.

31-year-old Becky Burt knows the power behind small businesses: this is because she is a little guy herself. Her pride and joy is known as Pink Pineapple Surf, which is a surf company run by girls, for the girls. She is known all over the Jersey Shore. So, being a big member of the community she knows a thing or two about supporting the locals.

13873243_541160366069226_7557717121855561352_nAlthough she is busy running her cute and colorful company, Becky always keeps herself centered and supports her community. She states, “It is important to keep things close to home. One-of- a-kind businesses can control the local economic advantage. Making your home a better place to be!”

According to the Institute For Local Self-Reliance, “locally owned businesses build strong communities by sustaining vibrant town centers, linking neighbors in a web of economic and social relationships, and contributing to local causes.”

In all honesty, I would have to agree that independent businesses help give our community a distinct personality. Compared to shopping/supporting big brands, locally owned businesses recycle a much larger share of their revenue back into the local economy, enriching the whole community – making it shine bright.

According to The American Independent Business Alliance, “community-serving businesses typically consume less land, carry more locally-made products and are located closer to residents.”

So why not believe in locals? Put aside price/value calculations and rational market theory and survival of the fittest and take a chance on a new or struggling entrepreneur. Buy a few items from a local mom and pop. Hire a small family run plumber. Visit a farmers market. Make our community thrive in the best way that it possibly can.

Be a community member like Becky Burt and Pink Pineapple. Join us in our march to bringing communities back together again. Hey, if a pineapple can do it, so can you!

“Provide a moment of hope. A little extra love may be all that entrepreneur needs to keep going.” – Jeff Haden


By Kayla Heinly


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